today's inspiration: mori girls


Ever since I heard about them 2 years ago, I've been really intrigued by the mori girls. Mori means forest in Japanese and according to this blog, "the mori girls (森ガール) belong to a subculture of girls who look like fairytale forest wanderers in their loose dresses, vintage prints and quaint accessories. Mori girls choose to live their lives on their own terms, stopping to appreciate the little things that others overlook amidst the hustle and bustle of daily life."


Picture 22

Mori Girls Interior 15

"In her own quiet way, the mori girl is an individualist. She does not care that the world may live differently from her. She lives consciously and chooses her own lifestyle. When she shops, she buys something based on how it makes her feel, rather than on how fashionable or expensive it will appear to others. While she may enjoy the company of others, the mori girl loves her own company and indeed has embarked on many of her most memorable adventures alone."

Isn't this such a lovely way of living and looking at the world?

Read more about mori girls' fashion and lifestyle here.


  1. I might be a mori girl myself :)

  2. sofia, yes you are definitely one. i think i might be one too, that's why i am so drawn to them. ;)

  3. I love the line about embarking on many of her adventure's alone - I can very much identify with that! The photographs are so simple and sweet. Very nice.